Ad Placement Guidelines for News Websites
At Now Live News, we are committed to delivering a seamless and engaging user experience while maintaining the integrity of our platform. These Ad Placement Guidelines for News Websites outline the standards and best practices for displaying advertisements on our news website. By following these guidelines, we ensure that ads are relevant, non-intrusive, and aligned with our commitment to quality journalism.
1. Purpose of Ad Placement Guidelines for News Websites
The purpose of these Ad Placement Guidelines for News Websites is to:
- Enhance user experience by ensuring ads are placed thoughtfully and strategically.
- Maintain the credibility and professionalism of Now Live News.
- Provide advertisers with clear instructions for ad placement and formatting.
2. General Ad Placement Principles
All advertisements on Now Live News must adhere to the following principles:
- Relevance: Ads must be relevant to our audience and complement the content of our website.
- Non-Intrusiveness: Ads should not disrupt the user experience or interfere with navigation.
- Transparency: Ads must be clearly distinguishable from editorial content.
- Compliance: Ads must comply with all applicable laws, regulations, and industry standards.
For more information on industry standards, refer to the Interactive Advertising Bureau (IAB) guidelines.
3. Approved Ad Formats for News Websites
We support the following ad formats on Now Live News:
a. Display Ads
- Banner Ads: Displayed at the top (leaderboard) or bottom (footer) of the page.
- Sidebar Ads: Positioned in the sidebar for desktop users.
- In-Content Ads: Placed within the body of articles, ensuring they do not disrupt readability.
b. Native Ads
- Designed to match the look and feel of editorial content.
- Clearly labeled as “Sponsored” or “Promoted.”
c. Video Ads
- Pre-Roll Ads: Play before video content.
- Mid-Roll Ads: Play during video content (for longer videos).
- Post-Roll Ads: Play after video content.
d. Sponsored Content
- Articles or videos created in collaboration with advertisers.
- Clearly marked as “Sponsored” or “Partner Content.”
4. Prohibited Ad Practices
To maintain a positive user experience, the following ad practices are strictly prohibited:
- Pop-Ups and Pop-Unders: Ads that open in new windows or tabs without user interaction.
- Auto-Playing Audio or Video Ads: Ads that play sound automatically without user initiation.
- Intrusive Interstitials: Full-page ads that block access to content before it loads.
- Misleading Ads: Ads that deceive users or make false claims.
For more details on prohibited ad practices, visit Google AdSense Program Policies.
5. Ad Placement Best Practices for News Websites
To ensure ads are effective and user-friendly, we recommend the following best practices:
- Above the Fold: Place high-priority ads in visible areas without scrolling.
- Responsive Design: Ensure ads are optimized for all devices (desktop, tablet, and mobile).
- Ad Density: Limit the number of ads per page to avoid overwhelming users.
- Clear Labeling: Use labels like “Ad” or “Sponsored” to distinguish ads from content.
6. User Experience Considerations
We prioritize user experience in all ad placements. To achieve this:
- Ads must not slow down page load times.
- Ads must not interfere with navigation or content consumption.
- Ads must be relevant and add value to the user experience.
7. Third-Party Ad Networks
Now Live News may partner with third-party ad networks, such as Google AdSense, to display ads on our website. These networks must comply with our Ad Placement Guidelines for News Websites and prioritize user experience.
8. Feedback and Reporting
If you encounter an ad that violates our guidelines or negatively impacts your experience, please report it to us at [Your Email Address]. We will investigate and take appropriate action.
9. Changes to Ad Placement Guidelines
We may update these Ad Placement Guidelines for News Websites from time to time to reflect changes in industry standards or user feedback. Any updates will be posted on this page, and the effective date will be revised accordingly.
10. Contact Us
For questions or concerns about our Ad Placement Guidelines for News Websites, please contact us at:
Email: kaushalnishad212@gmail.com
Address: Ramwapur, Gorakhpur, Uttar-Pradesh, India, 273002
Effective Date: 13/02/2025